Adrian Gregory, President of Insight EMEA, shares what separates AI leaders from laggards — and it's not the tech. From internal prototyping to bold operating model shifts, Adrian explains why success starts with business outcomes, not algorithms. Learn why change management is the real differentiator, how to avoid "AI washing," and why bravery beats protectionism.

Jump right to… 
00:00:00 – Welcome/intro 
02:14 – Why tech isn't the AI bottleneck
05:47 – The real role of change management
09:32 – Being your own client zero
13:05 – Why bravery beats protectionism
17:40 – Rethinking operating models for AI
21:18 – Rapid prototyping and internal testing
25:03 – What laggards get wrong
28:45 – Final thoughts and CTA

🎧 Explore more:
• https://www.insight.com/en_US/content-and-resources/blog/real-world-ai-use-cases-delivering-roi-across-industries.html
• https://www.insight.com/en_US/content-and-resources/blog/ai-agents-wont-replace-your-team-theyll-unleash-it.html
• https://www.insight.com/en_US/content-and-resources/blog/why-your-organization-needs-model-context-protocol.html
• https://www.insight.com/en_US/what-we-do/methodology/insight-prism.html